As of last Friday WinFX is officially known as .NET 3.0. The change of name is purely a marketing decision, and what was referred to as "WinFX" is now known as the .NET Framework 3.0.
I think this is a good diction which will make more people adopt "WinFX" technology earlier. I guess the only "issue" I have with the name is that the ASP.NET people might expect there be new stuff for them in the 3.0 release of the .NET Framework. But, who knows, perhaps they'll have Atlas finished by the time 3.0 ships.
Microsoft should also start referring to the Orcas (next Visual Studio) and LINQ (Language Integrated Queries) as .NET 3.5 or something.
Read more up at Somasegar's blog.